Opening Remarks In today’s fast-paced corporate environment, staying ahead of the rivals is essential. Market research has traditionally been a key approach for achieving a competitive advantage, but the emergence of AI technology has revolutionized this field. Tools driven by AI are reshaping how businesses gather, analyze, and utilize informat

Introduction In today’s rapidly changing business world, maintaining an edge of the competition is crucial. Competitive analysis has always been a core approach for gaining a competitive advantage, but the advent of Artificial Intelligence (AI) has transformed this field. AI-powered tools are transforming how companies collect, process, and util

Introduction Social media marketing is evolving significantly in the last few years, shaped by shifts in technology, user behavior, and corporate demands. One of the most significant shifts in the marketing landscape is the rise of artificial intelligence (AI). AI’s capability to revolutionize social media marketing is capturing the focus of orga